Strategy precedes marketing and marketing strategy the first time a human planned an approach for achieving a desired end—a goal or objective—he or she was the global dimension consists of international forces (such as global demand and competition) affecting home country environments. Bachelor's thesis international business general management 2013 elizabeth wambui samsung smartphone marketing strategy - analysis of samsung smartphone marketing strategy decisions and the consumer perception to the implemented strategies. Abstract the master‟s thesis is focused on a development of a marketing strategy for launching products on a high competitive market of medical devices. Doctoral thesis internationalisation and international marketing: export behaviour, international marketing strategy and export performance in spanish small and medium. Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage.
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